La base sobre la que se ha construido toda la industria publicitaria online web está obsoleta y tiene 25 años: las cookies. Artículo de opinión de Marta Herrero de Zeotap sobre el Universal ID.
Artículo realizado en PuroMarketing
20+ years experience in digital environments, with a deep knowledge of the digital advertising ecosystem and the trends in the field of digital transformation from all points of view. I have experience both in Consulting and Designing digital strategies and social media in Digital Agencies and Advertisers.
Even when I'm used to manage teams, I can drive things forward as an individual contributor, I'm a great teammate, willing to work in a fast-paced, exciting environment, with a strong presentation and negotiation skills and a good record in closing complex deals from inception. I'm quite good in creating reports and presentations.
With excellent communications skills I'm a networking superstar with solid contacts in media agencies and advertisers: I've been IAB and MMA Spain representative and spokesperson since 2005.
