On 25th - 26th May 2022, IAB Europe will host its flagship event live and for all to see in Madrid!
Get your Earlybird tickets here!
Interact is a must-attend event for the digital advertising and marketing industry. For over 13 years, leading European advertisers, industry experts, agencies & media owners meet, get inspired & share best practices in different capital cities across Europe.
After hosting the event virtually for the past two years, Interact will be back in person this year, and we will be heading to Madrid on 25th and 26th of May!
In partnership with IAB Spain, we will be hosting two days of keynote speeches, panel discussions, and networking opportunities. Interact will also be an opportunity to showcase the very best digital creative and research campaigns across Europe with our MIXX Awards Europe and IAB Europe Research Awards.
A big thank you to our sponsors for their support in helping to make Interact happen!
Driving the Next Digital Decade
This year, Interact will cover a wide gamut of topics as we look to address and reboot the digital advertising ecosystem. From the attention economy, CTV, and retail media, through to premium publisher’s advertising models, sustainability, the latest policy and regulatory developments, and more, no stone will be left unturned as we take a deep dive into the next era of digital advertising. High-level speakers and panelists will share knowledge and key insights on the fundamental steps to ensure that the marketing and digital advertising ecosystem drives innovation, transparency, and sustainability well into the next decade.
You can find out more about this year's speakers here, and the confirmed agenda below.
Find out more and get your Earlybird tickets here
Confirmed Agenda:
25th May 2022
European Digital Ad Spend - All the Latest AdEx Benchmark Study Insights
IAB Europe’s AdEx Benchmark report is the definitive guide to the state of the European digital advertising market. Join IAb Europe's Chief Economist, Daniel Knapp, to find out the formats and channels that contributed to that year’s digital advertising market value.
Understanding the Attention Economy: The Next Chapter
Data is not the only new currency in the evolving digital ecosystem - attention appears just as critical. This panel will discuss consumer trends, their impact on the industry as well as new metrics and best practices that are reshaping the next chapter of advertising and marketing.
Connected TV (CTV) Deep Dive: Today, Tomorrow and Beyond
In this session, a group of expert panelists will do a market deep dive to explore the emerging and exciting digital advertising channel that is CTV. With such a fragmented CTV landscape across Europe, this is a must-attend event to truly understand the opportunities and challenges of the ecosystem today, and to learn what the future holds and how to make the most of this channel.
The Evolving Retail Media Opportunity in Europe and How to Tap into it
Retail Media is seeing rapid growth across Europe and impacting the entire digital advertising ecosystem. How can this opportunity be taken advantage of? How will this drastic shift affect digital marketing strategies of the future? Join our panel of experts to find out.
Keynote Presentation: A Bridge to the Metaverse with Carrie Timms, Director of Customer Marketing EMEA at Meta
Gala Dinner and Awards Ceremony
On the evening of the 25th of May, we will come together for a spectacular Gala Dinner and Awards Ceremony to celebrate the winners of the 2022 MIXX Awards Europe and IAB Europe Research Awards.
26th May 2022
How are Premium Publisher Advertising Models Evolving?
How are premium publishers evolving their advertising business models? The panel will dive into first-party data strategies as well as innovations in areas such as branded content, eCommerce, and partnerships.
Keynote Presentation: Connecting the Dots in a Digital Age: Reboot, Reconnect and Re-engage, the AI way with Artur Semionov, Head of Product & Innovation at Xaxis EMEA
In this session with Artur Semionov, Director of Product & Innovation at Xaxis EMEA, we reboot our thinking of AI.
The digital advertising landscape is still very much a fragmented ecosystem, with new platforms, channels, wall gardens. To deliver outstanding outcomes/performance you have to be the best at connecting the dots: between platforms, between channels, between media and creative…it can be a daunting task. What is the best way for brands to deliver an impactful customer journey, and how can AI help transform performance metric to a higher quality value intrinsic to the planning stage.
The Time to Act is Now: How Can We Address Sustainability in Digital Advertising?
In this session, our panel of experts will dive into what sustainability is, and why it matters to our industry today. They will look into the possible ways that we can approach the growing crisis and look at what can be done as an industry to help ensure a sustainable future for our planet.
The final sessions of the day will look at Policy and Regulation and will explore what we need to know today and what is on the horizon.