Digital Marketing Technology Consultant, Madrid
Qualifications
Bachelor’s degree; Advanced degree preferred
Prior experience in management consulting preferred
3-7 years of experience assessing, architecting, and delivering marketing technology, data, and analytics solutions to clients at scale
Deep understanding of and thought leadership around the marketing technology and ad-tech landscape and players
Hands on experience with leading marketing cloud platforms and leading point solutions skewing towards data activation and campaign activation
General understanding of ad-tech, including integration with DSP’s and bidding engines
Experience that includes managing 1st and 3rd party data and use of customer data platforms, DMP’s, A/B testing, cross channel campaign management, and decision-ing engines
Digital marketing savvy with first level of technical knowledge in some digital marketing disciplines Traffic generation (Search Marketing, display, programmatic, etc); UX, conversion rate optimization, A/B testing; Email marketing; Paid Media,
Alternatively strong focus on customer acquisition – managing performance marketing channels (e.g. Search, Programmatic, Social, Affiliate, Email, conversion rate optimization) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)
Experience in leading evaluations and vendor selection, including writing business requirements
Data-driven thinker and problem solver
Comfortable working with business, IT, and marketing stakeholders
Ability to think quickly and critically on a broad range of marketing technology and digital marketing topics across various verticals
Strategy oriented, with deep expertise in business and wide knowledge in enterprise management and superior level of problem solving
Excellent written and verbal communication skills; ability to communicate with senior marketing leaders and C-level executives
Professional attitude and service orientation; team player
Willingness to travel internationally
Proficiency in English and Spanish
Who You'll Work WithYou’ll work with McKinsey Digital based in Madrid.
We bring together the best of firm's digital capabilities to help our clients use digital technology to transform their businesses.
As part of this group, you’ll join a global team working on the modernization of the marketing technology and data stack, advanced measurement and analytics, and the intersection of technology and the marketing operating model.
You’ll typically work on projects across all industries and will be fully integrated with the rest of our global firm. You’ll work with colleagues from across the firm to help our clients deliver breakthrough experiences to unlock value in new ways driven by data and technology. You’ll also have the opportunity to plug into exciting large scale marketing and digital transformations.
Our office culture is casual, fun and social, with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing. There is also a strong emphasis on mentoring others in the group, enabling them to grow and learn.
What You'll DoYou will provide a distinctive level of subject matter expertise on how to architect and deliver marketing technology and data strategies that accelerate customer acquisition and customer value by increasing customer engagement and personalization.
You’ll have the opportunity to work directly with consulting teams to conduct assessments of client capabilities and performance, playing a significant role in team problem solving through the findings and insights from diagnostics and assessments. Additionally, you will drive the strategy and solution development for specific components of the tech stack, and you’ll guide clients on technology solution choices, selection criteria and vendor trade-offs.
You will also contribute to defining the implications to the client operating model, new roles and org implications, and define operating processes.
