Business Development Manager, Barcelona

Business Development
Escrito por Mario Torija

Innovative and global ad company serving 7 billion daily geo-targeted ads to web and mobile advertisers & publishers with headquarters in Barcelona and offices in Dublin, Porto, Valencia, Madrid, Tarragona and Buenos Aires.

We are revolutionising the online ad-serving industry for advertisers, publishers and networks alike and are seeking to recruit a Business Development Manager (Entertainment) for our Barcelona office.

As a Business Development Manager you will be part of the Sales team and will be in charge of improving our company market position and specifically grow our business within the advertising field. You will be searching for new clients and market opportunities, but will also be managing and optimizing captured accounts. You will be reporting to our Head of Advertising and liaising closely with publishing.  

Profile

You understand the general needs of online advertisers and publishers and you are able to grow the company's market share worldwide.

  • Proactive, with strong communication and sales skills.

  • Extremely organized and rigorous.

  • Analytical mind, good with calculations and statistics.

  • Strong team player and contributor.

  • We will value any previous experience as a media buyer, advertiser account manager, sales manager, affiliate manager.

Responsibilities:

  • Drive all phases of the sales lifecycle for potential advertisers or publishers: identify and develop leads, qualify leads, understand client needs, meet with clients, develop the value proposition, structure deals, negotiate deal points, negotiate contracts, and close.

  • Create and maintain a Sales Pipeline using a CRM system

  • Being active on Skype, Facebook, Telegram groups to identify opportunities and leads.

  • Detect client's business needs and recommending a matching media buying / selling strategy

  • Develop monthly / quarterly growth plans for your portfolio of new clients including budget allocations

  • Identify growth opportunities for existing accounts (cross-selling, upselling) in order to scale your clients

  • Recommend best traffic sources across different sites, formats and device types

  • Recommend best targeting settings, features and optimization practices (CPC, smartCPM models, retargeting, blacklisting etc)

  • Support to clients for account-related requests in coordination with other departments (account manager, compliance, finance, technical, etc)

  • Interpret portfolio statistical data and comparison with global data, interpret campaign reports effectively

  • Keep up to date with latest market news and industry trends.

Requirements:

  • 2+ year experience in the online advertising industry (Media Buyer, Account Manager, Sales Manager, Affiliate Manager, Email marketing)

  • Prior experience with dating advertising  inventory and dating email marketing will be highly appreciated

  • Perfect knowledge of the different online pricing models: CPC, CPM, CPA, etc.

  • Expertise in monitoring, optimization/management of online advertising campaigns with a proven track record.

  • Hands-on attitude and a good communicator

  • Ability to make decisions with little or no guidance when required.

  • Strong analytical skills and problem-solving skills

  • Native English, written and spoken (additional languages will be highly valued).

  • Good understanding and personal interest in online marketing and digital trends.

  • A minimum of technical skills required (HTML, JavaScript tags, experience working with conversion tracking, web analytic tools, etc).

  • Advanced use of Excel, formulas, macros, etc.

Mario Torija

20+ years experience in digital environments, with a deep knowledge of the digital advertising ecosystem and the trends in the field of digital transformation from all points of view. I have experience both in Consulting and Designing digital strategies and social media in Digital Agencies and Advertisers.

Even when I'm used to manage teams, I can drive things forward as an individual contributor, I'm a great teammate, willing to work in a fast-paced, exciting environment, with a strong presentation and negotiation skills and a good record in closing complex deals from inception. I'm quite good in creating reports and presentations.

With excellent communications skills I'm a networking superstar with solid contacts in media agencies and advertisers: I've been IAB and MMA Spain representative and spokesperson since 2005.

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